VIRTUAL
PRESS DAY

VIRTUAL PRESS DAY

Today’s social distancing context creates some challenges when trying to organize physical events.

In this case, the solution was to develop a Virtual Press Day, in which guests and journalists were sent a premium kit with everything necessary to live an immersive experience filled with entertainment and all the relevant information about the collections presented by every brand. It consisted of a combination of augmented reality, 360º video and web technology working together to generate an amazing experience. 

Today’s social distancing context creates some challenges when trying to organize physical events.

In this case, the solution was to develop a Virtual Press Day, in which guests and journalists were sent a premium kit with everything necessary to live an immersive experience filled with entertainment and all the relevant information about the collections presented by every brand. It consisted of a combination of augmented reality, 360º video and web technology working together to generate an amazing experience.

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